8. Not hiring a professional to do their book cover.
One corner you shouldn’t cut is on your book cover.
Your cover is important because it’s the first impression your audience has of your book. Don’t shortcut your success by creating a cover that doesn’t sell. Find a graphic designer that works in the publishing field and have them help you with ideas, colors and images that have sold so you have a place to start your design idea.
Often a print on demand company has the software for you to see your cover design on an actual book so you can evaluate the image and adjust as needed. The software gives you the image on the front, back and spine to help you decide the final look that is a match for your content.
In the long run, the money you save not getting a cover design could cost you in book sales.
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