10. Expecting immediate book sales.
Often nothing happens immediately in book sales. The sales process for books can be lengthy, especially when you’re dealing with multiple reporting agencies. Most authors don’t know that places like Amazon, Baker & Taylor, and Ingram don’t all pay on the same timeframe. They all have particular cycles to how they pay.
For example, Amazon might pay 90 days after the sale, whereas some folks have said that Baker & Taylor sometimes lags five months behind. What this means is that if you are pushing your book in December and hope to see the fruits of your labor in January, that timeline isn’t realistic. Be sure you clarify with each avenue you are selling your book what the time is for their payout so you can stay on top of your sales and revenue.
One of my friends had a best selling book and never received a penny from the company that published the book and was distributing it for her. Just be aware that all of these details need to be clear to you if someone else is publishing the book and distributing it. Get a report of sales and profit and when you can expect to be paid.
Don’t end up disappointed if your royalty statements aren’t reflecting the promotion you’ve done. It could be that the agencies just haven’t caught up with your sales.
You can self publish and sell the book yourself and have a much faster payout for your effort so just be aware of that as an additional option.
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