5. Thinking bookstores don’t matter. While it’s nice to think that most of us do our shopping online and via Amazon, bookstores (especially local stores) can really help or hurt your marketing efforts. If your book isn’t going into bookstores, then you’ll want to get to know your local area stores to see if you [...]
4. Ignoring social media. While social media may seem confusing to most of us, it’s important to know that it can sometimes be a make or break situation when it comes to marketing your book. If you can’t make heads or tails out of Twitter vs. Facebook, then hire someone who can help you or [...]
3. Not getting to know others in their market. Who else is writing about your topic? If you’re not sure, then you should do your research. Getting to know your fellow genre authors is not only important, but it can really help you with your marketing. How? Because most readers don’t just buy one self-help [...]
2. Not having enough money. I see it all the time; authors spend all their money on the book process (book cover, editing, printing.) and then don’t have enough for the marketing. That’s like opening up a store and not having money to stock it with inventory. Before you jump headlong into publishing a book, [...]
Writing, publishing, promoting, publicizing. First you need to start out by doing the right things and knowing what can contribute to or set back your success. Keep in mind that while there is always a creative element, publishing requires a specific set of steps. It’s important to know your business to be successful. Consider these [...]