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Writing is best done when using the right brain skills to communicate your idea.  Editing and tweaking are done by using the analytical skills of your left brain. In writing you need to use both sides of the brain and know when you are using right skills and when you are using left skills.

Before you start to write you can use a combination of the skills from each side of your brain.  Decide on what audience you are writing to, research to know your audience and what they want to know more about, know your topic and approach to the information and then be creative in communicating your ideas about your topic.

Continue with a combination of these skills as you go to the content piece and when you are finishing your idea.

When you can easily move between the skill sets of each side of your brain, writing becomes so much fun. For help in determining what the skills are for each side of the brain and how to integrate them so the sides work better together go here:     http://budurl.com/bintegrated