Step 6 To Becoming An Author

by Marjorie J ~

6. Printing too many copies.

In the event you decide not to do the print on demand route or get a small number of books printed with your print on demand source, there are several things to consider. If your research is giving you a clear direction that your topic is in demand and you are confident that you will sell or you have local bookstores that will purchase copies from you then look into having more copies printed.

In order to get large printing discounts, authors will often print huge numbers of their books. I’ve seen ranges from 10,000 on up. Generally I recommend a run of no more than 2,000 for your first run.

If you get a good response and you decide to do another print order you can increase the number for the second printing run. Before you do, you may want to make changes to the book, possibly adding new testimonials, endorsements, and reviews. Monitor the comments you have heard from your readers on the first run editions and adjust or add content if you feel it would increase the value to your readers.

Use wisdom when you are ordering large quantities so you don’t get over stocked with your book(s), you have better things to do with your marketing dollars than spend them on storage space.

Step 5 To Becoming An Author

by Marjorie J ~

5. Thinking bookstores don’t matter.

While it’s nice to think that most of us do our shopping online and via Amazon, bookstores (especially local stores) can really help or hurt your marketing efforts. If your book isn’t going into bookstores, then you’ll want to get to know your local area stores to see if you can present your book to them for consideration and/or do an event in their store.

Having a local presence in bookstores is important, especially if you are doing local events and local media. If the bookstore doesn’t stock the book, then make sure at the very least that your book can be ordered.

You don’t want people walking into your neighborhood store and being told “Sorry, we can’t get that book.”

This is where the 100 print on demand copies can really work for your marketing and if the local bookstore sees that you are getting a following they may re-consider carrying your book.

Stop back by tomorrow for the next step.

Step 4 To Becoming An Author

by Marjorie J ~

4. Ignoring social media.

While social media may seem confusing to most of us, it’s important to know that it can sometimes be a make or break situation when it comes to marketing your book. If you can’t make heads or tails out of Twitter vs. Facebook, then hire someone who can help you or guide you through your choices.

There are many local people in your area who can help you sit down and map out a campaign and get it started several months before the book is at your launch point. This will help you get a buzz going about your topic, your direction with the topic and connect with many new people who might be interested when the book is ready for them to purchase.

Stop back by tomorrow for the next step.

Step 3 To Becoming An Author

by Marjorie J ~

3. Not getting to know others in their market.

Who else is writing about your topic? If you’re not sure, then you should do your research.

Getting to know your fellow genre authors is not only important, but it can really help you with your marketing. How? Because most readers don’t just buy one self-help book, or one dating book, they will generally buy in multiples.

So getting to know others within your market can not only help you market your book, but it could also help you connect with fellow authors.

Who else might be looking for information about your topic?

Do research in the search engines and see what is coming up when you type in different words or phrases that describe your topic. There may be things that you find that you want to add more information about in your book.

Google keyword tool will also give you how many people are typing in the words or phrases that are what are most often used that describe your topic. It will let you know how many people might be looking for your new writing.

Stop back by tomorrow and get the next step.

Step 2 To Becoming An Author

by Marjorie J ~

2. Not having enough money.

I see it all the time; authors spend all their money on the book process (book cover, editing, printing.) and then don’t have enough for the marketing.

That’s like opening up a store and not having money to stock it with inventory.

Before you jump headlong into publishing a book, make sure you have the funds to do so. So, how much is enough? It depends on what you want to accomplish. Be clear on your goals and market(your prospective reader), then sit down with someone who can help you determine a budget.

There are many print on demand companies available so you do not have to order boxes of books that you then have to store. Get a quote from them and have them print a hard copy of your book so you can get the response from your potential readers in your circle of friends and family.

Then if you are getting a good response, you might have 100 printed that you can sell.

Start small and build as the demand is matching the pace of what you are able to print to meet the demand.

Stop back by tomorrow for the next step.

The Twelve Steps To Becoming An Author

by Marjorie J ~

Writing, publishing, promoting, publicizing. First you need to start out by doing the right things and knowing what can contribute to or set back your success. Keep in mind that while there is always a creative element, publishing requires a specific set of steps. It’s important to know your business to be successful. Consider these ideas over the next few days I will be sharing with you and I hope they will help you on your journey from writer to successful author.

1. Are you waiting too long to market?

When it comes to marketing, some authors wait too long to get the word out there. If you’re sitting on top of your publication date wondering where to start with your marketing, you’re about six months behind the curve.

Book marketing is a series of promotional steps. A great campaign will consist not only of a focused marketing plan, but a plan that starts early enough to support the ramp up that a good book marketing campaign needs. And this isn’t just for the self-published market, any book that’s being released these days needs a minimum of a six-month ramp up.

This doesn’t mean that you are marketing during that time, but ideally you are getting ready for your launch by having a website designed, starting a newsletter, building your mailing list, building your media list, planning your events and letting prospective readers know what is coming.

Check back for the next step tomorrow

Stories From Your Childhood

by Marjorie J ~

What was you favorite bedtime story? What about it was appealing to you? Could you use it as an example and write a story that might appeal to a child you might know today?

Now if you do not have any children in your life-borrow one from a family member or neighbor. Not literally, but talk to the parents and see what appeals to their child and see what you could create. There are many software programs that let a person read a story to a child. See if you might be able to do the same thing. Write then record the story you want to test on the child and let them listen to it. Get the feedback about their response to the story line.

While you might not be interested in childrens writing as a long time project, it can give you some connections to the stories that appealed to you when you were younger and help you unravel what about those stories that you liked that still makes you remember them.  Adding that insight to your writing can change how your reader will connect with you and your stories. Besides it can be fun once in a while to get nostalgic and remember the romance of those old stories and some of the other things that were happening to you and your family during that time that were positive influences on you that still impact you today.

I recently saw a movie and the teacher was contrasting the way fairy tales started and ended and how that often was different than in real life. However, I have had some of those happily ever after results and I’d guess if you really put on your thinking cap you might be able to connect with some of those results too.

Hey, it’s just a bit of time and a few sheets of paper if you are writing manually or a few pages of copy in your word processor. Give it a shot.  It could be great fun and the benefit to your reader will be huge because it makes your writing more believable.

Creative Writing Ideas Are Everywhere

by Marjorie J ~

This time of the year creative writing ideas are everywhere. From  cooking highs and lows to shopping adventures to visits with friends and family to touching stories you either remember or can see happening in the world around you.

No limits here to things to write about so get those pencils sharpened-do finger exercises so your fingers can fly across the keyboard as you type and if that doesn’t work-look into voice recognition software so you talk and it types what you are saying. You have got to get these ideas floating around in your head down on paper. You can do it!

If you need help, the resources area in the navigation bar is packed with tools to assist you at any place you need extra help or how to information.

Write About How You Will Spend The Thanksgiving Holiday

by Marjorie J ~

What is Thanksgiving…

Thanksgiving means many different things to many different people. For some it is a time to reach out to ones that don’t have or aren’t able to visit with their family. For others, it is a time of service, giving time at a homeless shelter or helping an elderly neighbor.

I think for most of us in the USA, it is a time for family and friends: Sitting with the kids (big and small) to watch the Macy’s Day Parade, cheering on your favorite football team, or taking a nap after that “one last piece” of pie. It’s a true moment to express our gratitude and thanks for everything that happened during the year.

Write about the traditions in the country where you live and how you spend this time of year expressing thanks to all of those around you.

Five Fun Turkey Facts
1. It is NOT the turkey that makes you sleepy after a Thanksgiving feast. Tryptophan can only make you sleepy if taken on an empty stomach without protein – hardly the case on Thanksgiving! It’s the carbohydrates in the other foods we eat with our meal that make us sleepy – neither of which are traditional from the original pilgrim’s diet.
2. Ben Franklin liked the Turkey so much he thought it should be the official bird of the US.
3. A wild turkey has excellent vision and hearing. Their field of vision is about 270 degrees and they see in color.
4. Commercially raised turkeys cannot fly due to their weight.
5. The average American eats 18 lbs. of turkey a year. The average person consumes 4500 calories on Thanksgiving Day.

Happy Thanksgiving and thanks for stopping by my writing blog. I hope I have inspired you to begin to write.

Creative Writing Using Visual Images

by Marjorie J ~

Let’s take a specific example.  If you want to write about a yacht, visualize a yacht, there are numerous mental images you can see in your mind:

* If you normally see surface details, notice all the visual and sensory details: the colors, the shine, the feel.
* If you normally see things in relation to your relationships, notice who is on your yacht with you and how they interact and the part that your yacht plays in that relationship.
* If you normally see how things are connected, notice where your yacht is anchored, what you are doing there, how you got there and where you are going next.
* If you normally see concepts and “the big picture,” notice how the yacht represents YOU and the role that it plays  in your journey of self discovery.

The more “real” you can make your visualization, the more impact and power it will have.

You are your own best coach in this because the first thing you have to do is recognize how you see the world around you.  By bringing those elements into your visualization they will become more alive and “real” for you.

So, right now, what do you see? What do you feel? What is real to you? And what is unique in the way you are experiencing it?

Now, it starts here with what you are going to write down. Just jot down the description of the pictures you are seeing as if you are trying to describe them to someone else in writing instead on verbally. They are your pictures and the way you explain them is unique to you.

The people who see what you are seeing as they read your words will become your readers. It is just that simple to start writing.