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12. Giving up on their book too soon.

Like anything, book marketing takes time. I see authors all the time who start to grow impatient after a few months, wondering where their success is. How long will it take?

That depends. But you might not be the best person to determine that. If you’ve been marketing your book for a while and can’t figure out why nothing has taken off, spend an hour with a professional who can tell you if you’re on the right track.  The people at the print on demand publishing companies in your area have great insight into the marketing and steps that you need to take to see success so make an appointment and speak to them about what you could do to improve your results. It may be that you are right on track and do not need to do anything.

Do this before you decide to throw in the towel. You might be inches away from success; don’t give up before you do your research.

Making headway in marketing is as much about the good decisions, as it is avoiding the bad. Best success in your publishing  journey!

Now that you have all of the steps that might cause a problem and know what to do to correct them you can rinse and repeat the process on your next book. It will go so much faster when you have a straight line to your goal.

Remember that applied knowledge is power so now it is time to put these steps into action.