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7. Not spending enough time researching their market.

If you were going to open up a store in a mall, let’s say a bead shop, would you ever consider opening a store without doing the proper research? Probably not. Yet every day authors publish books and haven’t done market research.

This research, while it can be tedious, could save you hundreds of dollars in promotion and/or cover design.

It is so easy to do with your online tools, the search engines, keyword tools, and traffic for your topic that you can check in the search engines. Visit forums online and get an idea of interest in your topic.

Do an ask campaign and get information from potential readers about their area of interest in the topic you are writing about. Take a poll locally and get feedback about what kind of questions people have about your topic and then in your writing answer those questions.

See what is on the best seller list for your area of writing and topic.

Stop back by tomorrow for the next step.