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Writing, publishing, promoting, publicizing. First you need to start out by doing the right things and knowing what can contribute to or set back your success. Keep in mind that while there is always a creative element, publishing requires a specific set of steps. It’s important to know your business to be successful. Consider these ideas over the next few days I will be sharing with you and I hope they will help you on your journey from writer to successful author.

1. Are you waiting too long to market?

When it comes to marketing, some authors wait too long to get the word out there. If you’re sitting on top of your publication date wondering where to start with your marketing, you’re about six months behind the curve.

Book marketing is a series of promotional steps. A great campaign will consist not only of a focused marketing plan, but a plan that starts early enough to support the ramp up that a good book marketing campaign needs. And this isn’t just for the self-published market, any book that’s being released these days needs a minimum of a six-month ramp up.

This doesn’t mean that you are marketing during that time, but ideally you are getting ready for your launch by having a website designed, starting a newsletter, building your mailing list, building your media list, planning your events and letting prospective readers know what is coming.

Check back for the next step tomorrow