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Have you ever heard a story and something about it made you question and you immediately said to yourself “hmmm, I wonder if that is really true”?  We have flags that go up when the information presented does not seem to go together or the details are so far fetched that for sure you know they are in question.

Your reader has the same response when you present your story in such a way that the story line is not believable.  Once you begin to present information in that way you will notice you have less and less interest in what you are writing about. 

Write, have someone else read it and give you feedback to see if they can find any areas where you could improve your story line and your overall presentation.  A good way to determine that is if your reader begins to question you about what they are reading or start asking for more information.  It can be as simple as leaving out steps in the story to as complex as skipping important sequences in the information of your story line.